I have encountered a very interesting paradox when speaking to Americans about the current shift that is happening in the world. I have labeled it with an endearing term, #ShiftDenial. When you read articles about startups like AirBnB, many experts have no problem admitting that AirBnB is the number one hospitality company in the world, however, many treat the idea of co-living as a passing fad or trend that one should not take seriously.
I find this puzzling because at the same time they openly embrace the idea of a more "collaborative world". Ford and GM buying into Lyft and Uber is a terrific idea, in fact, it is the most logical thing to do, however, that same strain of logic does not apply to the co-living revolution happening all over the world. Co-Living is a nice idea if you are doing it for a few months to a few years, but the idea of living as an actual co-living community is just weird.
Which perfectly makes sense when you consider the idea of college dorm rooms, nursing and retirement homes, apartment buildings, lofts, roommates, and other communal living situations across the world. Do you see where that paradox pops out to say hello to the world? The fact is, while the idea might not be new or innovative, one must examine the difference in the mindset that occurs in the 20th-century model of co-living and the 21st-century model of co-living.
1. People in the 20th-century mindset are looking for a place to stay, people in the 21st-century mindset are looking for a place to grow.
2. People in the 20th-century mindset often arrive on a whim, people in the 21st-century mindset arrive for a purpose.
3. People in the 20th-century mindset arrive to settle down or settle into one path, people in the 21st-century mindset arrive with a growth mindset ready for new opportunities and experiences.
4. People in the 20th-century mindset arrive to receive the options they have been given, people in the 21st-century mindset arrive because they want bigger possibilities.
5. People in the 20th-century mindset arrive and they see an empty room, people in the 21st-century mindset arrive and see the opportunity for transformation.
6. People in the 20th-century mindset see co-living of today as a passing fad or trend, while people in the 21st-century mindset see co-living as a very strong and sustainable business model and a powerful emerging industry.
Co-living, co-working, incubators, and ride-sharing are evolving into the natural, combined industry that they will eventually become. A name has not yet evolved for this bold new future, but one thing is for certain, it spells the end of "mass industries" in favor of industries based on personalization and niche-based audiences. The idea that one single entity can provide every need is a fallacy. Startups such as ours, Remote Year, Mokrin House, and Dream House are leading the way to a bold new future, but our partners, investors, and cohorts are the ones that are trailblazing the future as they boldly step out to do something DIFFERENT!